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♦ Strategic Planning
Free assessment to determine the
strategic position of your
organization
♦ Branding
Product or Organizational Branding
♦ Competitive Analysis
Helping you understand your
competition and the current market
♦ Surveys and Questionnaires
Doctoral level research to support
your important issues
♦ Integrated Strategic Change
Request free current assessment
of your organization
♦ Organization or Department
Diagnosis
Assisting companies prepare for
the future.
♦ Organizational Culture
Powerful tool to align culture
♦ Organizational Performance
Assessment
Request your free performance
Assessment at your organization
Free assessment to determine the
strategic position of your
organization
♦ Branding
Product or Organizational Branding
♦ Competitive Analysis
Helping you understand your
competition and the current market
♦ Surveys and Questionnaires
Doctoral level research to support
your important issues
♦ Integrated Strategic Change
Request free current assessment
of your organization
♦ Organization or Department
Diagnosis
Assisting companies prepare for
the future.
♦ Organizational Culture
Powerful tool to align culture
♦ Organizational Performance
Assessment
Request your free performance
Assessment at your organization
| Global Solutions February 2008 |
What's Inside:
Understanding Organizational Culture
by Doreen M. McGunagle, Ph.D.
The main purpose of understanding your organizational identity is to build a healthy, vibrant
culture which is the key to achieving long-term organizational success. Who you are and what
you stand for is as important as what you sell or who you provide services to. The values of an
organization affect you ability to hire the best people and sell quality products or services.
A successful organization supports its public or brand identity with what it actually does. This is
much easier to accomplish if the organization determines that public identity by first recognizing
its character, values, and strengths. The energy to maintain an identity is based on fact rather
than fiction. The use of a prototype within an organization can be beneficial in many ways. An
organization that lacks a coherent sense of meaning can identify with the storyline that is active
in the culture and create a myth around it, reinforcing a core idea and provide meaning. A
core story will lend clarity and cohesion to an organization. Balancing this core story with
openness to other stories provide flexibility to respond to new and unexpected circumstances.
An organization should be open to hearing and learning from diverse voices.
The gap between values and behaviors can be lessoned by developing the strengths
associated with the values or learning to value what it actually does. An at-risk organization
has little or no value/strength alignment and its energy is dissipated into coping with or
remediation of the problems. A healthy organization has a good value/strengths alignment,
and its energies are primarily focused on living out its values and strengths rather than
grappling with weaknesses.
Business Strategy and Cultural Alignment are key elements in building Global
Partners
By Beverly Hung, SPHR
An organization must have a clear and succinct mission statement that is supported by
identifiable values that help to serve as the tenets to align with numerous global partners. As
an organization enters different countries, business and cultural factors often challenge the
organization to produce a customized business model for a particular venue to be able to
penetrate the market and sustain success while maintaining the organization’s identity in the
global marketplace.
Microsoft learned the importance of customizing their strategies to fit into the Chinese culture.
Microsoft entered the Chinese market over 15 years ago and it has taken this long to mold a
strategy conducive to establishing its position as a leader in their industry in China. When they
first entered the market they used their classic model for Microsoft to hang up the sign that
they were opened for business and the people would come. While the Chinese people were
very familiar with the Microsoft brand, they were able to buy counterfeit copies for a few dollars
which undermined the foundation of their business model- the price of the products. Microsoft
fought to protect its intellectual property by suing companies for using its software illegally;
however, they lost regularly in court.
In 1999, Microsoft’s CEO, Bill Gates sent Mundie, who heads the company’s public-policy
efforts to figure out why Microsoft was not able to assimilate successfully into China’s
marketplace. Mundie identified some core cultural values that were not being considered in
their business practices. Microsoft had assigned executives too junior to partner with
companies that had senior-level Chinese executives. The Chinese expect their business
partner’s hierarchy to match their own or they don’t take the encounter seriously. He found that
selling was overemphasized and finally there was not a collaborative approach with the
government. Microsoft came to understand the importance of building relationships over time.
They realized that long-term commitments are core to China’s culture. Microsoft established a
research center in Beijing, they made Shanghai a global center to respond to customer e-
mails, began extensive training programs for teachers and software entrepreneurs and
financed 100 model computer classrooms in rural areas. The government recognized Microsoft’
s various projects were aimed at establishing a long term vision for their organization in China.
Today, Gates is bigger in China than any rock star according to one government leader.
An organization must establish its own identity along with a core set of values and use these
values and strengths to assimilate into various cultures. As business opportunities emerge,
organizations will need to understand many complex venues and plan carefully as they enter
new marketplaces to follow business practices that will be conducive to the regional business
environment while maintaining their own business acumen.
The Importance of Effective Branding
By Nicole Haye
Simply defined, brand marketing is the customer experience represented by a collection of
images and ideas. Very often, it refers to a symbol such as a name, logo, or slogan, of a
particular product or company.
However, branding is so much more than just a little logo. It rests with the customers
experience and sensibility with your company. Each of your company’s touch points, or
customer point of contact, creates the experience that will ultimately define your brand.
Knowing and managing these touch points is crucial to the success of the brand.
Let’s look at this concept from a different angle. If you were to search for a book on the
Internet, where would you turn to first? Most likely, you answered Amazon.com. You obviously
wouldn’t just type the name of the book in a search engine. Over the past five years, Amazon
has changed the way books are purchased indefinitely. A majority of University college libraries
buy material for their collection directly from Amazon. In addition, most college students
purchase their textbooks via Amazon. Through commercials and other forms of advertising,
their brand was put out for the world to see and use. However, their touch points are what
gave them return customers. They have an easy-to-use and well-designed website,
competitive prices, and even offer free shipping.
The fact that our world has been “googled” is another prime example of effective brand
marketing. Ten years ago, no one even knew what a “google” was. Now, everywhere you turn,
it’s “google” this and “google” that. If you meet someone new, you immediately go home and
“google” them to see if anything interesting comes up. Google.com started from just a couple
of kids doing a college project and they have turned it into a global, multi-billion dollar company
by first developing a brand and second by securing repeat customers by offering the most
extensive search engine optimization possible.
Ultimately, branding is based on the consumer perception, the ability to differentiate itself, and
loyalty - all dependant upon consistent delivery of what is promised. In the end, a branded
company will spend less on marketing and advertising because the brand will have a recurring
stream of profit generated by repeat customers and word-of-mouth sales.
As you can see, great advertising campaigns are temporary at best and only last as long as it
is directly in front of the customer. Unless your company has an endless supply of money,
targeting your market appropriately and having effective branding is the only way to bring the
best results.
Effective branding is, bar-none, the only way to outlast your advertising campaign as it is
geared to a more holistic, emotional and loyal approach.
Executive Education eSeminar Series
Global Strategic Management Solutions is pleased to announce that the Human Resource
Certification Institute (HRCI) has approved their Executive Education Series for recertification
credit towards PHR, SPHR, and GPHR certifications. The newest offering in their innovative
approach in the Executive Education eSeminar Series covers the following areas:
Understanding Organizational Culture, Adapting Corporate Strategy to the 21st Century, and
SME & the Global Economy. The first of the eSeminar’s will launch on March 20th, 2008 with
Understanding Organizational Culture. Please check our web site for registration details and
more information about this exciting new approach to learning.
- Understanding Organizational Culture
- Business Strategy and Cultural Alignment are key elements in building Global Partners
- The Importance of Effective Branding
- Executive Education eSeminar Series
Understanding Organizational Culture
by Doreen M. McGunagle, Ph.D.
The main purpose of understanding your organizational identity is to build a healthy, vibrant
culture which is the key to achieving long-term organizational success. Who you are and what
you stand for is as important as what you sell or who you provide services to. The values of an
organization affect you ability to hire the best people and sell quality products or services.
A successful organization supports its public or brand identity with what it actually does. This is
much easier to accomplish if the organization determines that public identity by first recognizing
its character, values, and strengths. The energy to maintain an identity is based on fact rather
than fiction. The use of a prototype within an organization can be beneficial in many ways. An
organization that lacks a coherent sense of meaning can identify with the storyline that is active
in the culture and create a myth around it, reinforcing a core idea and provide meaning. A
core story will lend clarity and cohesion to an organization. Balancing this core story with
openness to other stories provide flexibility to respond to new and unexpected circumstances.
An organization should be open to hearing and learning from diverse voices.
The gap between values and behaviors can be lessoned by developing the strengths
associated with the values or learning to value what it actually does. An at-risk organization
has little or no value/strength alignment and its energy is dissipated into coping with or
remediation of the problems. A healthy organization has a good value/strengths alignment,
and its energies are primarily focused on living out its values and strengths rather than
grappling with weaknesses.
Business Strategy and Cultural Alignment are key elements in building Global
Partners
By Beverly Hung, SPHR
An organization must have a clear and succinct mission statement that is supported by
identifiable values that help to serve as the tenets to align with numerous global partners. As
an organization enters different countries, business and cultural factors often challenge the
organization to produce a customized business model for a particular venue to be able to
penetrate the market and sustain success while maintaining the organization’s identity in the
global marketplace.
Microsoft learned the importance of customizing their strategies to fit into the Chinese culture.
Microsoft entered the Chinese market over 15 years ago and it has taken this long to mold a
strategy conducive to establishing its position as a leader in their industry in China. When they
first entered the market they used their classic model for Microsoft to hang up the sign that
they were opened for business and the people would come. While the Chinese people were
very familiar with the Microsoft brand, they were able to buy counterfeit copies for a few dollars
which undermined the foundation of their business model- the price of the products. Microsoft
fought to protect its intellectual property by suing companies for using its software illegally;
however, they lost regularly in court.
In 1999, Microsoft’s CEO, Bill Gates sent Mundie, who heads the company’s public-policy
efforts to figure out why Microsoft was not able to assimilate successfully into China’s
marketplace. Mundie identified some core cultural values that were not being considered in
their business practices. Microsoft had assigned executives too junior to partner with
companies that had senior-level Chinese executives. The Chinese expect their business
partner’s hierarchy to match their own or they don’t take the encounter seriously. He found that
selling was overemphasized and finally there was not a collaborative approach with the
government. Microsoft came to understand the importance of building relationships over time.
They realized that long-term commitments are core to China’s culture. Microsoft established a
research center in Beijing, they made Shanghai a global center to respond to customer e-
mails, began extensive training programs for teachers and software entrepreneurs and
financed 100 model computer classrooms in rural areas. The government recognized Microsoft’
s various projects were aimed at establishing a long term vision for their organization in China.
Today, Gates is bigger in China than any rock star according to one government leader.
An organization must establish its own identity along with a core set of values and use these
values and strengths to assimilate into various cultures. As business opportunities emerge,
organizations will need to understand many complex venues and plan carefully as they enter
new marketplaces to follow business practices that will be conducive to the regional business
environment while maintaining their own business acumen.
The Importance of Effective Branding
By Nicole Haye
Simply defined, brand marketing is the customer experience represented by a collection of
images and ideas. Very often, it refers to a symbol such as a name, logo, or slogan, of a
particular product or company.
However, branding is so much more than just a little logo. It rests with the customers
experience and sensibility with your company. Each of your company’s touch points, or
customer point of contact, creates the experience that will ultimately define your brand.
Knowing and managing these touch points is crucial to the success of the brand.
Let’s look at this concept from a different angle. If you were to search for a book on the
Internet, where would you turn to first? Most likely, you answered Amazon.com. You obviously
wouldn’t just type the name of the book in a search engine. Over the past five years, Amazon
has changed the way books are purchased indefinitely. A majority of University college libraries
buy material for their collection directly from Amazon. In addition, most college students
purchase their textbooks via Amazon. Through commercials and other forms of advertising,
their brand was put out for the world to see and use. However, their touch points are what
gave them return customers. They have an easy-to-use and well-designed website,
competitive prices, and even offer free shipping.
The fact that our world has been “googled” is another prime example of effective brand
marketing. Ten years ago, no one even knew what a “google” was. Now, everywhere you turn,
it’s “google” this and “google” that. If you meet someone new, you immediately go home and
“google” them to see if anything interesting comes up. Google.com started from just a couple
of kids doing a college project and they have turned it into a global, multi-billion dollar company
by first developing a brand and second by securing repeat customers by offering the most
extensive search engine optimization possible.
Ultimately, branding is based on the consumer perception, the ability to differentiate itself, and
loyalty - all dependant upon consistent delivery of what is promised. In the end, a branded
company will spend less on marketing and advertising because the brand will have a recurring
stream of profit generated by repeat customers and word-of-mouth sales.
As you can see, great advertising campaigns are temporary at best and only last as long as it
is directly in front of the customer. Unless your company has an endless supply of money,
targeting your market appropriately and having effective branding is the only way to bring the
best results.
Effective branding is, bar-none, the only way to outlast your advertising campaign as it is
geared to a more holistic, emotional and loyal approach.
Executive Education eSeminar Series
Global Strategic Management Solutions is pleased to announce that the Human Resource
Certification Institute (HRCI) has approved their Executive Education Series for recertification
credit towards PHR, SPHR, and GPHR certifications. The newest offering in their innovative
approach in the Executive Education eSeminar Series covers the following areas:
Understanding Organizational Culture, Adapting Corporate Strategy to the 21st Century, and
SME & the Global Economy. The first of the eSeminar’s will launch on March 20th, 2008 with
Understanding Organizational Culture. Please check our web site for registration details and
more information about this exciting new approach to learning.
| Let us bring your organization to the next level of success! |
Doreen M. McGunagle, Ph.D.
As the CEO of Global Strategic
Management Solutions, my firm assists
clients in creating a competitive
advantage, improving profitability, and
changing their processes to achieve
their goals. We look forward to
working with you to solve
organizational issues to meet your
changing business environment! We
work together to create a learning
environment for your firm to meet the
current demands in industry today.
Beverly Hung, SPHR
Beverly Hung has over fifteen years
experience in healthcare, high
technology, and insurance business
environments. Mrs. Hung is a Human
Resource Consultant who has a Senior
Professional Human Resources
(SPHR) certification from the Society of
Human Resource Management and a
B.A. Degree in Business Administration
from Florida Atlantic University. Mrs.
Hung is a national member of the
Society of Human Resources
Management and South Brevard
Human Resources Management. .
Nicole Haye,
CEO of Marketing Strategies &
Solutions, has over 15 years
experience in the marketing field. Her
marketing expertise encompasses
many industries including hotel &
resort, medical, nutritional, web-based
businesses, non profit & the finance
industry. Marketing Strategies &
Solutions offers a wide range of
marketing services from logo design,
web designing and branding and can
be found at
www.marketingtheway.com. Contact
Nicole Haye at
Nicole@marketingtheway.com.
As the CEO of Global Strategic
Management Solutions, my firm assists
clients in creating a competitive
advantage, improving profitability, and
changing their processes to achieve
their goals. We look forward to
working with you to solve
organizational issues to meet your
changing business environment! We
work together to create a learning
environment for your firm to meet the
current demands in industry today.
Beverly Hung, SPHR
Beverly Hung has over fifteen years
experience in healthcare, high
technology, and insurance business
environments. Mrs. Hung is a Human
Resource Consultant who has a Senior
Professional Human Resources
(SPHR) certification from the Society of
Human Resource Management and a
B.A. Degree in Business Administration
from Florida Atlantic University. Mrs.
Hung is a national member of the
Society of Human Resources
Management and South Brevard
Human Resources Management. .
Nicole Haye,
CEO of Marketing Strategies &
Solutions, has over 15 years
experience in the marketing field. Her
marketing expertise encompasses
many industries including hotel &
resort, medical, nutritional, web-based
businesses, non profit & the finance
industry. Marketing Strategies &
Solutions offers a wide range of
marketing services from logo design,
web designing and branding and can
be found at
www.marketingtheway.com. Contact
Nicole Haye at
Nicole@marketingtheway.com.